Startup Estonia

Project Goals: Rebranding of Startup Estonia’s Website

Research Question: How could the interface improve so it would be more user-centric and hence better serve the startup eco-system?

Team members: 4, including UX Researcher, 2 UI Designer, Project manager.

Problem deliverables:

Heuristic evaluation—User Interview — Refined persona — Improving UI Mockups

Preliminary Evaluation

Based on Heuristic evaluation; and WCAG standards

1. Refined Persona

Tools:

• Interview with 4 startup founders

• Card Sorting exercise (For Navigation Bar)

Result of Card Sorting Exercise for a Refined Navigation Bar

2. Steps taken to refine Mockups

3. The outcome