Tinder: An online dating community with diverse erotic plasticity and the emergence of hookup culture among college students
This is a sociology-based qualitative study exploring hookup culture on Tinder. The research uses online ethnography, chosen for its convenience in sampling and accessibility to first-hand data. The primary method is semi-structured interviews with seven participants, aimed at investigating the following questions:
Key Research Questions:
Does Tinder transform the nature of dating and courtship, or simply serve as a platform for initiating romantic interactions?
What role do sexual encounters play in this transformation?
Key Findings:
Love Hunting – Some women felt misled by men presenting themselves as seeking serious relationships.
Fake Profiles – Users with lower perceived attractiveness use deceptive profiles to improve their chances.
“Next One Is Better” Mentality – Many profiles promote high-status imagery, reflecting a culture of constant comparison and choice overload.